Trust & Transparency
Trust & Transparency at Equine Plus™
Equine Plus™ is a brand of Vita Royal Products, Inc., our mission is to develop scientifically designed nutritional supplements that support the health, performance, and long-term wellbeing of horses.
For almost 5 decades, Equine Plus™ products have been used by horse owners, trainers, breeders, and veterinarians who demand reliable, consistent nutritional support for their horses.
This page explains who we are, where our products come from, and how we maintain transparency in everything we do.
Company Information
Legal Company Name
Vita Royal Products, Inc.
Brand Name
Equine Plus™
Business Address
840 Husker Pl
Rapid City, South Dakota
United States
Customer Support
Email: info@equineplusfeed.com
Business Hours
Monday – Friday
10:00 AM – 6:00 PM (MST)
Our History
Equine Plus™ has been producing specialized equine nutritional supplements since 1977.
Our formulations were originally developed to support horses facing common performance and metabolic challenges such as:
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exercise-related inflammation
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nutritional deficiencies
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digestive support
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metabolic stress
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recovery from intense training
Over time, our supplement line expanded to include targeted nutritional formulas designed to address specific equine health needs.
Today, Equine Plus™ supplements are used across multiple disciplines including:
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racing
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barrel racing
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reining
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dressage
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hunter / jumper
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endurance riding
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breeding programs
Product Development Philosophy
Each Equine Plus™ formula is designed with 3 priorities:
Targeted Nutritional Support
Products are formulated to support specific biological functions in horses such as metabolic efficiency, electrolyte balance, digestive health, or musculoskeletal support.
Ingredient Quality
We prioritize high-quality raw materials selected for consistency and stability.
Practical Use
Our supplements are designed to be easily administered and integrated into existing feeding programs.
Manufacturing Standards
Equine Plus™ supplements are manufactured in the United States using established quality control practices.
Our production process emphasizes:
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ingredient verification
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batch consistency
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quality control monitoring
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safe storage and packaging practices
These procedures help ensure that each product maintains consistent formulation and stability.
Intended Use of Equine Plus™ Supplements
Equine Plus™ products are nutritional supplements intended to support normal biological functions in horses.
They are not pharmaceutical products.
Horse owners should always consult a qualified veterinarian when evaluating a horse's health condition or nutritional program.
Regulatory Disclaimer
The information provided about Equine Plus supplements is intended for educational purposes.
These products are nutritional supplements designed to support normal physiological functions in horses.
They are not intended to diagnose, treat, cure, or prevent disease.
Customer Support & Questions
We encourage horse owners and trainers to contact us with questions regarding product selection or use.
Customer inquiries can be directed to:
Our team is happy to help determine which supplement may best fit a horse's nutritional program.
Why Transparency Matters
Horse owners depend on trustworthy information when selecting nutritional supplements.
Our goal is to provide clear, accurate information about our products and how they may support equine health.
Transparency allows horse owners, trainers, and veterinarians to make informed decisions about their horses’ nutrition.