About Equine Plus Store

Our Company

Equine Plus Store is the official online storefront for Equine Plus™ equine nutritional supplements.

The store is operated by:

Vita Royal Products, Inc.
840 Husker Pl Rapid City, South Dakota
United States

Our company develops and distributes nutritional supplements designed to support the general health, conditioning, and performance of horses.

Our History

Equine Plus™ supplements have been produced in the United States for many years and are used by horse owners across a variety of disciplines.

Horse owners, trainers, and breeders commonly incorporate nutritional supplements into their feeding programs to support the unique metabolic and physical demands placed on performance horses.

Our product line focuses on providing nutritional support that can be easily integrated into standard equine feeding routines.

Our Approach to Equine Nutrition

Equine Plus™ supplements are formulated with the goal of supporting normal biological processes in horses, including:

  • muscle function and recovery

  • hydration and electrolyte balance

  • digestive and gastric support

  • behavioral balance and focus

  • joint and connective tissue support

Each product is designed to complement a horse’s regular diet and overall management program.

Horse owners should always consult with a qualified veterinarian when evaluating the health or nutritional needs of their horses.

Our Online Store

equineplus.store serves as the primary ecommerce storefront for Equine Plus™ products.

Customers can purchase Equine Plus supplements directly through this website using Shopify’s secure checkout system.

Orders placed through this store are fulfilled by Vita Royal Products, Inc.

Our Informational Websites

In addition to our online store, our company maintains several informational websites that provide educational material about equine nutrition and individual supplement formulas.

These websites include:

These websites provide educational information and product background, while purchases are handled through equineplus.store.

Customer Support

Customer questions about products, orders, or shipping can be directed to our support team.

Equine Plus Store
Operated by Vita Royal Products, Inc.
840 Husker Pl Rapid City, South Dakota
United States

Email: support@equineplus.store

Business Hours:
Monday – Friday
10:00 AM – 6:00 PM MST

Our Commitment

Our goal is to provide horse owners with clearly described nutritional supplements and transparent information about our products.

We believe that accurate information, consistent product formulation, and responsive customer service are essential for maintaining trust with our customers.